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About Beautiful 90s

Based in London, Beautiful 90s sell a selection of newly produced replica football shirts. Modern materials meet classic designs.

The business emerged from a love of football, nostalgia and style. The early 1980s and 1990s saw clubs of all colours experiment with outrageous designs and patterns at a time when the last remaining fashion rules had been all but dispatched with. The best kits kept embraced the boldness of the decade and left the cringey aspects behind. We're fascinated by the motifs of this decade and the way these designs are re-emerging in the teenies and 20s.

We're always expanding our selection and looking to develop original designs inspired by the era, so if you have an idea you're bursting to share get in touch by email via the Contact page.